Don’t know whether you have heard yet, but Pinterest has given the official nod to hashtags on Pin descriptions. I had heard rumbling of this development a few weeks back, but got word straight from the Pinterest for Business Newsletter this past week (end of September 2017).
In the announcement, Pinterest indicated that, “…when you add hashtags to the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. The freshest Pins will show right up top in the hashtag feeds.”
- Two very important phrases to keep in mind here are “new Pin” and “freshest Pins”. It looks as though Pinterest is encouraging us Pinners to start using hashtags with our new content as we produce it, rather than going back and adding hashtags to older content. Kind folks at Pinterest, please correct me if I am wrong, but looks like we do not need to add editing all the pins that we have ever created to the to do list.
- Pinterest users now have two viable ways to search for content. They can search by keywords or simply by hashtag. For people who are comfortable with using hashtag driven search with other social media outlets, hashtags on Pinterest search will feel natural.
- Pinterest recommends that you use no more than 20 hashtags in your post descriptions. Personally, I am going to hold myself to fewer than that and I will tell you why in the video below. I am also going to be careful not to use super long tail hashtags (Talking 4 or 5 word or more hashtags). One of the beauties of Pinterest is that pulling up what your searching for does not require lots of complicated phrases.
And if you know where to look, Pinterest will easily guide you to great hashtags for your Pin descriptions. Check out this video and I will show you how they do so.
While, you are making your life easier, grab my free Year-Round Easy Pinning Guide below. You get a handy cheat sheet for each month of the year that shows the hot topics that Pinners are looking for that month. Tape it to your wall or put in a notebook for easy reference. And, even better, I will send you my bi-weekly Let’s Cyber Mightier tips with other current, super useful online intel to help grow your business and blog.
*Please note to get the most out of Pinterest as a business/blog, be sure that you have a Pinterest Business Profile. Once you have a Business Profile, access great tools such as Pinterest Analytics for oodles of wonderful stats about your site and Rich Pins for pin descriptions on steroids. To convert a personal account to business or start from scratch, go here.
Use the tips and information in this post to help you make the most of Hashtags on Pinterest to grow your business and blog via Pinterest.