The global cosmetics industry represents a $460 billion market and climbing, with skin care products leading the way (Research and Markets). The market is dominated by large multinational companies, with smaller, specialty players occupying much of the rest of the space. This industry is big, big business that receives lots of consumer dollars.
Words are powerful triggers and the cosmetics industry excels at using them to reach customers. The 100 Persuasive Cosmetics Ad Words below are good examples.
I have scanned through lots of cosmetic ad headlines and the word that is used more frequently than any other I found in them is “Perfect”. The word isn’t just used a little more than other words, but a whole lot more. The boldness of the message that comes through from just this word alone is pretty startling.
Check out more powerful words below from the perfection theme, as well as, words grouped in four other categories. Pay attention to how you are affected by them.
Perfection
- Perfect
- Perfected
- Flawless
- Precisely
- Beyond Natural
- What a Difference
- Legendary
- Ultimate
- Have It All
- Mistake-Free
- Everlasting
- Everything
- Ageless
- Clean
- Exact
Stand Out And Be…
- Amazing
- Fabulous
- Visibly
- Gorgeous
- Drama
- Explosive
- Impact
- Star
- Smart
- Attention
- Pretty
- Exceptionally
- Shine
- Beautifully
- Light Creator
- Radiance
- Sophisticated
- Luxury
- Pop
- Have all the fun
- Confidence
- Force
- Performance
- Bold
- Light Up
- Empowering
- Loved
- Charm
- Statement
- Bursting
- Happy
- Brilliant
Hide Flaws or Change
- Cover
- Eraser
- Conceal
- Correcting
- Benefit
- Sculpt
- Lift
- Brightening
- Plump Up
- Volumizing
- Photo Ready
- Blossom
- Layering
- Finish
- Gloss It Up
- Illusions
- Younger
- Enhance
- Transform
- Renewed
- Help
- Uplifting
- Firming
- Defining
- Camouflage
- Paint
Be Seductive
- Tempt
- Tantalize
- Sumptuous
- Attracts
- Seduce
- Intense
- Smolder
- Dangerously Magnetic
- Lush
- Smokey
- Innocence
- Secret
- Voluptuous
- Decadent
- Flirtier
- Obsessed
Cutting Edge
- Newest
- Revolution
- Weightless
- Breakthrough
- Multi-Dimensional
- Advanced
- Dream
Did you feel any stirred emotions when you read through these words? They are indeed words that hold deep meaning for many people and thereby their effectiveness in getting people to buy.
Don’t get me wrong. I enjoy wearing makeup other cosmetics as much as the next girl, but I have long ago done away the notion that they will make me worldly “perfect” or define me. I know that without cosmetics, I am still the same person; the one that God made in a way that he viewed as perfect.
This perspective allows me to see the cosmetics that my hard earned dollars are spent on not as essentials, but as add ons for when the budget allows. This is a really freeing!
Now if we can just teach our youngest generations that!
Your thoughts?
For more intel on retailing tools:
6 Retail Merchandising Displays That Get People to Buy
50 Sales Phrases That Get People to Buy
Scents That Help Sell Products to You
