Do you ever, maybe often, come home from the store with more things than you went to the store for in the first place? Do you look down at your shopping bags, shake your head, and ask yourself what happened? While out shopping you have probably encountered at least some of 6 Retail Merchandising Displays That Get People to Buy.
Clearance Bins-Often placed at the front of stores, near the checkout lines, clearance bins are huge draws for impulse buys. Wait! Those DVDs are only $6 for two! Those coloring books can be snagged for 3 for $3 while supplies last! Suddenly, these items end up in the cart and soon on to the check out counter or conveyor belt.
Complementary Product Displays-Placing products that naturally go together on the shelf space beside each other is a easy way for retailers to grow their sales. Examples include packages of coffee next to the muffins, shortcake next to the strawberries, and flip flops and sunglasses beside the bathing suits. You may have only intended to buy just a bathing suit when you came into the store, but a new pair of flip flops with sparkles sounds like a great idea now.
Point-Of-Sale Displays-That wonderful, space next to the checkout is a sweet spot for retailers. Standing in line, waiting your turn to checkout, smart retailers will give you plenty of eye candy to check out and pop into your basket.
Retail End Caps-Often placed at the end of long aisles, these displays draw attention to merchandise that might otherwise get lost on the long multi-tiered shelving lining the length of the aisles. The merchandise pops out at shoppers entering the aisle. For example, I have noticed that Target uses many of its end cap displays to showcase clearance items and some other stores reserve them for hot new items or merchandise that they may initially have in great abundance.
Seasonal Displays-Showcasing the trendiest seasonal merchandise prominently for shoppers to easily spot is a great way for stores to garner even more impulse buys. You may go to the store looking for a new garden hose, but return home with the perfect picnic tablecloth for Labor Day, as well, because it caught your eye on that snazzy display.
Spending related to holidays is big, big, big. According to the National Retail Federation’s Retail Insight Center during the 2014-2015 time period, shoppers plan to spend more than $616 billion over the winter holidays, more than $21 billion for Mother’s Day, and more than $18 billion for Valentine’s Day.
|Holiday Spending Totals In Billions, 2014-2015
Seasons with the * indicates the data is from the 2014 Monthly Consumer Survey
|Charts from the NRF Foundation’s Retail Insight Center. To access this data and more research please visit the Retail Insight Center.
Unique Store Displays-These displays most often show merchandise in ways that are fresh, new, and possibly never seen before. People stop in their tracks to look at and experience the designs.
Just enter keyword phrases “unique store displays” or “unusual store displays” into your internet browser’s image search function and all sorts of photos will pop up. The use of unique shapes for display surfaces and unexpected objects in displays is particularly fascinating.
For more interesting insights into buying motivators: