Update February 2018
Heads up on two new fantastic freebies available to bloggers or those thinking about starting to blog. Good enough to interrupt our regularly scheduled programming!
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Okay! I will be the first to admit for as long as I have been blogging, I still have had my questions about the proper use of hashtags with social media.
Nagging thoughts of am I hashtagging too little or too much? Am I using the right type of hashtags for the given situations? Well, I have finally had enough of this wondering and have gone in search of some answers. Figured while I am undertaking this journey, I should share what I learn so that it may clear up the hashtag dilemma for other folks, as well. Here is what I found out:
- Twitter and Instagram continue to be a great places to use hashtags. Limit your hashtags though to 1 to 3 and make sure they are highly relevant to your topic. If introducing a new, unique hashtag tied to your site or product, make sure to pair with a more popular mainstream hashtag.
- Facebook is amenable to hashtags, as well, but I gather not to use them with quite the amount and frequency that you would on Twitter and Instagram.
- (Update 2018) Pinterest is now supporting hashtags. You may use up to 20 per Pin description, but I personally stick to only 3 or 4. I feel that too many simply take away from the user experience and actually look spammy.
- Other popular sites that allow hashtags include Flickr, Google +, Orkut, Tumblr, and YouTube.
Want to research the popularity of specific hashtags and find alternate hashtag suggestions. Have a look at these sites:
- Hashtagify.me -I love that under the popular hashtags section, the site has a “breaking out” segment. A great way to catch trends and hot topics on the early end. Also, so neat that you can see top influencers for specific hashtag terms.
- Hashtags.org-An article on Sprout Social brought to my attention this site. Without paying, not a lot of advanced features are available, but the ability to look at the hourly traffic on a keyword is helpful for getting a feel for the popularity of individual keywords and the time of day that they are most searched for.
- KeyHole-Another great mention by Social Sprout. Type in a hashtag to search and get a sampling of recent mentions of the hashtag, when those mentions most occurred over a 24 hour period, who is doing the mentioning and their demographics, and related keywords and their relative popularity. Good stuff!
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