What if you could find clear guidance for What To Save To Pinterest And When? Guidance that involves some simple steps and smart use of free resources available to you. You have come to the right place! Check out these 5 Powerful Pin Placement Tips.
1. Learn What Your Audience Wants Most
Do you have a Pinterest Business Account? If not, definitely hop on getting one. If you have a personal Pinterest account, simply apply to convert it to a business account. Or if you are starting from scratch, follow some simple steps through Pinterest help and you will be on your way.
Once you have Pinterest Business Account, you will receive access to Pinterest Analytics. This information goldmine contains the secrets to what topics your followers care about most. Two sections are of critical importance to your pin saving strategy.
First, go to “Interests” found under “People You Reach”. In that section, you will see the primary subjects that your audience is seeking information about. If you are new to Pinterest, you will need to build a base of at least several hundred followers before this feature will give you a truly good read of subject interest.
Once you learn about major interest areas, you can build matching boards. For example, based on one of my audience interests, I built a board centered around Home Improvement that rose to be my most popular board within a year’s time.
Second, go to “Click” found under “Your Pinterest Profile”. That section offers a look at the most clicked pins, and, boards with the most clicked pins from the past 30 days. By checking out this intel, you will get a drilled down look at pin topics that truly resonant with followers.
2. Know A Quality Pin When You See It
The pins that resonant with followers on Pinterest generally have the traits below in addition to being in an interest area. They are:
- Rich pins-These pins show extra information to the viewer that standard pins do not. (Available to Pinterest Business Account users.).
- High Picture Quality-Fuzzy, poorly lit photos just will not cut it.
- Vertical Images-Horizontal and small pins are way past their time. Although recommendations about exact length dimensions vary widely, max width is 736 pixels. According to PicMonkey, the max height before mobile starts cutting off the image is under 2,061 pixes. And these days, pushing height to the limit is becoming more and more popular and effective.
- Visually Descriptive or Feature Text-The pins that win are the ones that illustrate in picture and/or text what they are about quickly and eye-pleasingly.
3. Understand The Seasonal Cycles of Pinterest
Pinterest is much like any major craft store. Much of the merchandise runs at least a season ahead (sometimes multiple seasons) of the actual time of year. For example, it is still summer, but Fall/Festival Halloween Crafts are popping up everywhere on Pinterest feeds. Forward looking is the name of the pin game. Be sure and grab my pin guide with Free Printable cheat sheets for each month of the year to take the guess work out of your pin saving strategy.
4. Stay Informed About What Is Trending
On top of predictable pin topic patterns triggered by time of the year, current cultural trends also dictate what to save to Pinterest and when. Insights found at sites such as Pinterest’s blog Oh, How Pinteresting! and Trend Hunter, can be invaluable in identifying what is hot.
5. Engage The Help Of A Pin Scheduler.
I will admit, I resisted a scheduler for way too long. Thinking I could do it all on my own, I finally realized the error of my ways. Since using Tailwind, I have seen my follower numbers climb much more quickly and my audience’s overall engagement rise steadily.
A scheduler takes the guess work out of the best times of day to pin and automates the process. It frees you up to schedule pins in blocks ahead of time rather than always be scrambling to keep up.
And you still have the freedom to manually pin when you see fit.
By making use of the best research and guidance available regarding pin strategy, you will soon master the art of what to save to Pinterest when. And your follower numbers and engagement will reflect your new found wisdom.