I am quickly learning that there is an art to growing your e-mail newsletter signups and maintaining subscriber interaction. I have been on a research binge of late trying to learn all I can about the subject and then share the best resources with you.
Opt-In/Call to Action Tips
First, let’s talk e-mail opt in boxes and pages. What text you use in the call to action, as well as, if you offer a subscriber incentive can make a big difference in your subscriber rates.
Also, where you put your opt-in boxes can have a big, big impact (Hint: We all dislike pop ups, but turns out they are generally most effective. I am going to have to breakdown and start using them.)
The articles below will give you lots of juicy details about what works best:
7 Clever Ways to Increase Your E-Mail Opt-Ins and Get More Subscribers-Mike Zipursky at Unbounce shows you exactly how opt in box placement makes a HUGE difference in in building your e-mail lists.
How I Grew My E-mail List to 5,000 Subscribers in 6 Months-Rock out your subscriber growth with these awesome tips from Sarah Mueller featured at SITS Girls.
Increase Subscribers and Followers With These Call-To-Action Makeovers-Helpful suggestions from Blog Clarity on how to jazz up your subscriber invitations to motivate people to follow you.
Use This Hollywood Secret to Write Addicting Opt-In Copy-Love that this post at Kissmetrics shows real life examples of opt-in box copy and how to make it stand out.
5 Targeted Ways to Rock Your E-mail Newsletter-Good tips for increasing your newsletter following and about offerings subscribers compelling content from Christina Trinidad featured at SITS Girls.
Content That Gets Action and Income
Okay, so once you get those subscribers pouring in how do you keep them active and engaged with you and your brand? So glad for the following expert articles to tell us just that.
How to Double Your Blog’s Income with an E-Mail Auto Responder Series-The real deal concrete steps to boost your e-mail list and solidify involvement by your subscribers. Great article from Cassidy Tuttle guest posting at Blog Ambitions.
How to Create An Email Newsletter People Actually Read-The last thing you want to do is send out a newsletter that bores people. Check out Ginny Sosek’s advice at HubSpot Blogs to get you on the right track with visual examples.
10 Tips for Writing Compelling Email Newsletter Content-This concise bulleted post at Small Business Sense essentially provides a easy checklist to follow for putting together “must read” newsletter content.
75 Email Newsletter Content Topics That You Can Use ASAP-Great list of newsletter content brain prompters from Vertical Response.
Newsletter Ideas for Every Month of the Year-Check out lots of seasonal content ideas from Nonprofit Marketing Guide.com.
It is wonderful to have great e-mail list building resources available with a few simple clicks.
For more Subscriber and Blog Growing Intel: