Okay! I will be the first to admit for as long as I have been blogging, I still have had my questions about the proper use of hashtags with social media.
Nagging thoughts of am I hashtagging too little or too much? Am I using the right type of hashtags for the given situations? Well, I have finally had enough of this wondering and have gone in search of some answers. Figured while I am undertaking this journey, I should share what I learn so that it may clear up the hashtag dilemma for other folks, as well. Here is what I found out:
- Twitter and Instagram continue to be a great places to use hashtags. Limit your hashtags though to 1 to 3 and make sure they are highly relevant to your topic. If introducing a new, unique hashtag tied to your site or product, make sure to pair with a more popular mainstream hashtag.
- Facebook is amenable to hashtags, as well, but I gather not to use them with quite the amount and frequency that you would on Twitter and Instagram.
- Pinterest is a little bit different ball game. According to Hashtracking Blog, Pinterest search does not support search by hashtags. The hashtags are only clickable within Pin description (and may not to be so on some mobile versions). According to The Modern Connection, this means that there is no point in using hashtags in your profile or board description. So be sure to make your hashtags unique and tread very lightly on the number (maybe not use in all your pin descriptions).
- Other popular sites that allow hashtags include Flickr, Google +, Orkut, Tumblr, and YouTube.
Want to research the popularity of specific hashtags and find alternate hashtag suggestions. Have a look at these sites:
- Hashtagify.me -I love that under the popular hashtags section, the site has a “breaking out” segment. A great way to catch trends and hot topics on the early end. Also, so neat that you can see top influencers for specific hashtag terms.
- Hashtags.org-An article on Sprout Social brought to my attention this site. Without paying, not a lot of advanced features are available, but the ability to look at the hourly traffic on a keyword is helpful for getting a feel for the popularity of individual keywords and the time of day that they are most searched for.
- KeyHole-Another great mention by Social Sprout. Type in a hashtag to search and get a sampling of recent mentions of the hashtag, when those mentions most occurred over a 24 hour period, who is doing the mentioning and their demographics, and related keywords and their relative popularity. Good stuff!
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